Friday, March 17, 2017

Conversations and empathy

Markets are conversations, remember? In 1999 this was the central thesis of the great book The Cluetrain Manifesto. The book is just great. It's a must-read. I'm surprised how many people in the digital marketing and communication market know and have read it. Not to mention that I think we still have a lot to learn from the book - so don't just read it once!

Markets are conversations. We know and feel that deep down. But are we as humans and are companies actually doing accordingly? There is so much in marketing, communications, advertising, selling, etc. that has nothing to do with a conversation...

Maybe there's something more fundamental that we are not getting here. I'm about 90% through Sherry Turkle's book Reclaiming Conversation. And what a great book it is. I love books that really make you think. And this is one of those books. When your a 'digital' fan and junkie like me, you almost want to put it away. The book is a mirror and what you see then is ugly. Or at least it makes you wonder. Turkle is not against 'digital'. But she warns we are loosing fundamental human things by not purposefully using 'digital' and the devices that go with it. The thrust of the book is to help us understand this and 'reclaim conversation'. Because, says Turkle, 'digital' and its devices are unlearning us to really listen and talk to each other. We are losing our ability to empathize with the other.

To be honest I see this happening in my personal and work life. So consumed with 'all things digital' and so little time to sit and listen. To yourself, to your loved ones, to your colleagues and to nature. I'm looking for ways to do things differently. Curious to hear if you are too.

Friday, March 10, 2017

Changes to work and blogging

If you follow me on Twitter or LinkedIn you've probably seen I changed jobs as of Jan. 1 of this year. After 6 great years at Entopic and Bildung I decided to join Teva Pharmaceuticals as senior director external digital channels. I've been at Teva now for about 10 weeks and must say I enjoy it. There's lots going on in the pharmaceutical industry and the intersection of digital and pharma is very interesting, I find. In short, there's lots and lots to do.

So, why change? As mentioned I enjoyed working at Entopic and Bildung. Great working environment, great team, dito customers. But I also found I was looking for new challenges. In leadership development and in digital. If possible I wanted to get more experience with leadership in a large, international organization. And I was looking for new areas in digital to learn about. Teva contacted me and gave me this opportunity. After quite some talks and lots of thinking, I decided to go for it. And I'm happy to say I'm enjoying the new challenge. My work focus will be more on external digital channels, than internal. But I'll never stopped being interested in 'internal'. And they are and should be very interconnected anyway.

So, what about blogging? Well, I'm blogging again now ain't I?! I'm committed to blogging about once a week again. I really missed blogging regularly. It helps me structure my thoughts. And I miss interacting with you here. So please help me live up to my commitments. :)